The questions B2B teams ask before working with us — about SEO, AEO and GEO, about Atharva, and about price and timelines.
SEO earns rankings in traditional Google organic results. AEO earns placement in AI Overviews, featured snippets and answer boxes by structuring content as direct, extractable answers. GEO earns citations inside generative engines such as ChatGPT, Claude, Gemini and Perplexity through entity clarity, structured data and authoritative source signals. In 2026, content has to be engineered for all three at once.
Atharva Kashikar is the founder of EduTechToday and a content strategist with 11+ years across content strategy, SEO architecture, AEO/GEO optimisation and AI marketing automation. He has led web marketing for a US enterprise healthcare RCM company and worked with B2B SaaS and edtech brands across India and the United States. He is based in Pune, India, and works globally.
B2B SaaS companies, edtech platforms at Series A/B, and professional services firms in healthcare, legal-tech or consulting — usually teams already spending $3K+ per month on content without clear pipeline attribution.
Every system includes named authors with verifiable credentials, Person and Organization schema, first-hand experience signals, dated and maintained content, citations to primary sources and topical authority architecture. We treat E-E-A-T as an engineering requirement, not a writing style.
Yes. We build websites around the content system — this site, including its schema graph and answer-first page structure, is an example.
A 30-minute call, followed by a 5-page written report identifying the top three architectural failures in your current content strategy. There is no pitch, and the report is yours whether you work with us or not.
Around 90 days for initial traction and 6 months for meaningful compounding. Anyone promising faster is selling traffic, not authority. We tell you what to expect in week one, based on your site authority and competitive landscape, before you sign anything.
Fixed-price items are public: the AI Visibility Toolkit is $29 one-time and the AI Visibility Audit is $249 one-time. Content systems are scoped after the free audit, with a written proposal before you commit.
No. You pay $29 once and keep access to the toolkit.
Ask it on a free audit call — or email atharva@edutechtoday.com and get an answer from the person who does the work.
30-min call · 5-page report · No pitch
