Google organic. AI Overviews. Generative engines like ChatGPT and Perplexity. EduTechToday builds content systems engineered to win all three surfaces at once — so your expertise gets found, cited, and converted.
In one sentence: EduTechToday is a content strategy studio, founded by Atharva Kashikar, that builds SEO, AEO, and GEO-optimised content systems on E-E-A-T principles for B2B SaaS, edtech, and professional services companies.
EduTechToday is a Pune-based content strategy studio, operating globally, that builds content systems — not one-off content — for B2B companies. Every system is engineered for three search surfaces simultaneously: Google organic rankings (SEO), AI Overviews and answer boxes (AEO), and generative engines such as ChatGPT, Claude, Gemini, and Perplexity (GEO), and is built on Google's E-E-A-T framework: Experience, Expertise, Authoritativeness, and Trustworthiness. The studio was founded by content strategist Atharva Kashikar and serves B2B SaaS, edtech, and professional services companies in healthcare, legal-tech, and consulting.
Last reviewed: July 2026 · Author: Atharva Kashikar, Founder
Most agencies still optimise for one surface. Your buyers stopped searching that way. Here is what each surface demands — and what we build for it.
Earning rankings in traditional Google organic results through keyword architecture, topic clusters, internal linking, and technical health. Still the volume engine — but no longer sufficient on its own.
We build: keyword clusters, pillar-and-spoke architecture, technical SEO foundations.
Earning placement in AI Overviews, featured snippets, and answer boxes by structuring content as direct, extractable answers: question-led headings, 40–60 word answer blocks, and FAQ schema.
We build: answer-first content structures, FAQPage and HowTo schema, snippet-ready formatting.
Earning citations inside ChatGPT, Claude, Gemini, and Perplexity by building entity clarity, structured data, quotable definitions, and authority signals that large language models can verify and attribute.
We build: entity-rich definitions, Organization and Person schema, citation-worthy source content.
Founder · Content Strategist · SEO / AEO / GEO
Atharva Kashikar has spent 5+ years at the intersection of content strategy, SEO architecture, and revenue growth — working with enterprise healthcare, B2B SaaS, and edtech companies across India and the United States.
He started EduTechToday because most companies are producing more content than ever and growing slower than ever. The problem is not effort. It is architecture.
Every page we ship is engineered to satisfy the four signals Google's quality raters — and increasingly, generative engines — evaluate.
First-hand signals: real screenshots, real data, real process documentation. Content written by people who have done the work, marked up so machines can verify it.
Named authors with verifiable credentials, Person schema, author pages, and bylines linked to a body of work — never anonymous, never ghost-published.
Topical authority maps that make your domain the reference on its subject: pillar depth, cluster coverage, and external citations that compound.
Dated and maintained content, primary-source citations, transparent claims, accurate schema, and clean technical signals. No claims we cannot back.
Every engagement follows a three-phase architecture built for compounding returns — not one-time traffic spikes.
We audit your existing content against your buyer journey and identify the architectural failures — the gaps, the misdirected effort, the content with no job to do. You get a 5-page report with a concrete action plan.
We build the infrastructure: keyword clusters, content briefs, topic authority maps, schema implementation, AEO and GEO optimisation. Your content finally has a system behind it instead of a calendar.
We execute, publish, distribute, and report — with pipeline-tied metrics, not page view dashboards. Every 90 days, a strategy sprint compounds what is working and kills what is not.
SEO earns rankings in traditional Google organic results. AEO earns placement in AI Overviews, featured snippets, and answer boxes by structuring content as direct, extractable answers. GEO earns citations inside generative engines such as ChatGPT, Claude, Gemini, and Perplexity through entity clarity, structured data, and authoritative source signals. In 2026, content must be engineered for all three simultaneously — and that is exactly what our systems do.
Atharva Kashikar is the founder of EduTechToday and a content strategist with 5+ years across content strategy, SEO architecture, AEO/GEO optimisation, and AI marketing automation. He has led web marketing for a US enterprise healthcare RCM company and worked with B2B SaaS and edtech brands across India and the United States. He is based in Pune, India, and operates globally.
Every system includes named authors with verifiable credentials, Person and Organization schema, first-hand experience signals, dated and maintained content, citations to primary sources, and topical authority architecture. We treat E-E-A-T as an engineering requirement, not a writing style — because that is how Google and generative engines evaluate it.
We work best with B2B SaaS companies, edtech platforms at Series A/B, and professional services firms in healthcare, legal-tech, or consulting — teams already investing $3K+ per month in content without clear pipeline attribution. If you have budget and no strategy function, that is exactly the gap we fill.
Honest answer: 90 days for initial traction, 6 months for meaningful compounding. Anyone promising faster is selling traffic, not authority. We will tell you exactly what to expect in week one — based on your current site authority and competitive landscape — before you sign anything.
A 30-minute call plus a 5-page written report identifying the top three architectural failures in your current content strategy. No pitch. No pressure. A specific diagnosis.
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