Sony A7C images and specs leaked ahead of official announcement.

What’s being announced and where can you watch?

The teaser was posted on the Sony’s Japan Website and they call it a ‘New Concept’. That means we are expecting something different and the rumours are that it is going to be a mirrorless camera called Sony A7C.

Sony has announced that the live stream of this event is going to take place on September 15, 02:00 BST. Here’s the list of different timezones.

  • New Delhi – 06:30 IST
  • Tokyo – 10:00 JST
  • Berlin – 03:00 CEST
  • New York – 21:00 EDT (14 September)
  • San Francisco – 18:00 PDT (14 September)

You can watch the launch on YouTube – Sony | Camera Channel

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What do we know so far?

According to the rumours we know that the A7C is going to a be full frame mirrorless camera crammed into a smaller body. You may compare the size to a Sony A6600. This camera is alleged to have

  • 24MP sensor as the Sony A7 III.
  • Fully-articulating screen as the Sony a7S III.
  • The AF capabilities of the A7S III.
  • An EVF (electronic view finder) in the corner.
  • Built in IBIS (In-body stabilisation).
  • A single SD card slot.
  • Mic-in, headphone-out.
  • Bluetooth and WiFi.
  • 4K/30p video capability.
  • Comes with a new lens 28-60mm f/4-5.6 lens.
  • 3.0-inch liquid crystal touch panel.

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In particular, the camera is going to be focused on premium video cameras like in the recent past. Thus marketed towards YouTubers and Vloggers, who wants a highly capable camera in a compact size. Therefore we may expect some advanced live tracking and autofocus capabilities. It is going to be announced along side a new range of lenses.

Lastly, with the rumoured price tag of around $2,100, it doesn’t quite fit into the entry-level category. The C in the name stands for ‘compact’, it may even stand for ‘concept’ now that we have seen the teaser. Nonetheless, we will find out all about it on September 15.

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