Sony A7C images and specs leaked ahead of official announcement.

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What’s being announced and where can you watch?

The teaser was posted on the Sony’s Japan Website and they call it a ‘New Concept’. That means we are expecting something different and the rumours are that it is going to be a mirrorless camera called Sony A7C.

Sony has announced that the live stream of this event is going to take place on September 15, 02:00 BST. Here’s the list of different timezones.

  • New Delhi – 06:30 IST
  • Tokyo – 10:00 JST
  • Berlin – 03:00 CEST
  • New York – 21:00 EDT (14 September)
  • San Francisco – 18:00 PDT (14 September)

You can watch the launch on YouTube – Sony | Camera Channel

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What do we know so far?

According to the rumours we know that the A7C is going to a be full frame mirrorless camera crammed into a smaller body. You may compare the size to a Sony A6600. This camera is alleged to have

  • 24MP sensor as the Sony A7 III.
  • Fully-articulating screen as the Sony a7S III.
  • The AF capabilities of the A7S III.
  • An EVF (electronic view finder) in the corner.
  • Built in IBIS (In-body stabilisation).
  • A single SD card slot.
  • Mic-in, headphone-out.
  • Bluetooth and WiFi.
  • 4K/30p video capability.
  • Comes with a new lens 28-60mm f/4-5.6 lens.
  • 3.0-inch liquid crystal touch panel.

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In particular, the camera is going to be focused on premium video cameras like in the recent past. Thus marketed towards YouTubers and Vloggers, who wants a highly capable camera in a compact size. Therefore we may expect some advanced live tracking and autofocus capabilities. It is going to be announced along side a new range of lenses.

Lastly, with the rumoured price tag of around $2,100, it doesn’t quite fit into the entry-level category. The C in the name stands for ‘compact’, it may even stand for ‘concept’ now that we have seen the teaser. Nonetheless, we will find out all about it on September 15.

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