Google Lens to Help Choose Hair Colors Online

Coloring your hair is a fun approach to change your look — however you by no means quite know how the end consequence will turn out before you pull the set off. Until now, that’s, as L’Oréal has partnered with Google Lens for a pilot, which offers a fast method to check out hair colors just about.

If you find a Garnier Nutrisse or Olia hair color in a Walmart store, and also you’re intrigued how it might look on you, you level the Lens app on the field. This may detect the actual shade you’re and open up a web page the place you can use Garnier’s virtual try-on to see that hair color on yourself.

The service is available at 500 Walmart shops across the US from in the present day. The virtual try-on is powered by beauty tech firm Modiface, which L’Oréal bought last year.

This is the first time Google Lens has offered service in partnership with the beauty business because it has previously been used for dining, translation, and art discovery. Virtual beauty content is a growing field, however, akin to YouTube’s AR Beauty feature, which lets you strive on lipstick whereas watching movies or Target’s AR ‘studio,’ which enables you to try on makeup at home.

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